Before publishing 3 x books on Amazon, speaking on virtually every continent, the multiple 6-figure revenues and thousands of filmmakers helped since 2009... I battled with insecurity and a desperate need to be liked by everyone. Could a creative ever make it as a proper business man?
Create structure in their business and get clear on who they ideally want to work with and under what terms.
I teach creative business owners how to work to their strengths, create consistent income, overcome procrastination and attract clients who value them and pay them true market value.
I can do this because I teach what I know and do myself...
In 2009 we started our business and sold $363,000 worth of training DVD’s.. We thought we'd cracked the code - making money was easy..
Until 18 months later when we couldn't give them away.
(It seemed what worked last year, didn’t seem to work anymore)
And this became a theme..
I discovered the hard way that it's actually quite a lot harder work running a business than you first think.
If you've ever woken up at 3am panicking about how you’ll pay yourself next month.
Not booked family holidays because of the fear of missing out on work…
Or burned yourself out on 100hr+ weeks doing everything yourself just so you can call yourself a “self-sustaining” entrepreneur…
When in reality, you're juts a glorified freelancer.
That was me, and I was knackered… something had to change
These might seem overly simplistic but don't confuse simple with easy
By reading this, you’re clearly willing to DO the work – you just want to be absolutely sure you’re doing the RIGHT work at the RIGHT time.
I had the dream career in Broadcast TV in London, I travelled the world, filmed in over 50 countries, shot 3267 interviews was a camera man shooting factual, light entertainment, sports, travel & documentary. I met celebrities, filmed movie premieres, and met A-listers and fascinating people from all walks of life. I did my 10,000 hrs in the field and I loved every minute of it.
I was shooting in Chamonix, France when I slipped, shattered my ankle in 2 places and wound up being airlifted off the glacier. The break was bad enough but compounded with arthritis I was told I'd never shoot again... All I knew was being a location cameraman - what was I going to do now?
I worked in business development for 5 years in equipment rentals and sales learning the hard edge of commerce but I soon tired of the corporate life.
My first 'solo' business ventures had me partnering with the vogue bloggers of the day, producing thousands of training DVD's for DSLR's and creating great revenue streams for them... I was very much 'behind the scenes' back then, producing and doing the business deals.
Down the line I DP’d live gigs with Duran Duran, Shot commercials with Cristiano Ronaldo in Madrid and did a bit of touring with Robbie Williams… (all because of lighter DSLRs)
The real breakthrough in 'corporate video' was producing large scale launch films for the likes of Sony, Zeiss, O'connor tripods and other large equipment brands.