What is the DIY Hole? And why you should avoid it...
When you are starting out in business you have no choice but to do everything yourself.
And then what happens is you develop this really good set of skills around being really good at doing lots of things. You have to because you have no money and stuff needs doing.
But as you scale or as you start to think about growth, you simply can't continue to do everything yourself.
Now as a creative, or as a video producer that can mean you do your own shooting you do your own editing. You may be reluctant to hire an editor because you think “well that's margin I could keep for myself and I'm pretty good at it and I'm quick... “
There's a lot of tasks that you are currently doing that are not the highest and best use of your time.
And if you continue to do them, you'll get stuck in this DIY hole where you do everything yourself.
When you actually monitor how you spend your time It's incredible how much time you...
Success is about mindset first, strategy second, and then implementation third.
The final step is accountability.
Accountability to yourself, and accountability to those who depend on you.
I've been running training programmes for the last eight years around the filmmaking space. Firstly, in technique, around specific camera use, and then I evolved to coaching on lighting technique, filming technique drawing on 25 years of experience to help others overcome some other hurdles to creating great looking content. Every year the business has evolved based on industry trends, technology shifts and market demand.
As with all business, the only real constant is change.
This is something I've come to realise is completely normal in business. If you embrace it, can actually be your friend.
First of all, you have to become comfortable with this discomfort that, when running a business, nothing is ever constant. What worked last year may not work this year. In fact,...
As 2017 draws to a close, I'm sitting here, reflecting on the year, and looking back on my achievements, but most importantly, my failures. I think this is a really important process to go through as a business owner.
If you're going to really truly embrace extreme ownership, you have to look in the mirror and really be open and brave enough to dig into what you see and accept that you have a lot of failings. Those failings can manifest themselves in a way that presents an outcome in your life and business that perhaps you weren't expecting. Either way - you gotta own it
This year has been a year of so much change, but actually, every year since I started this business has been a year of change.
When you leave the safety and security of a job, or even the relative security of being freelance, and I say that because when you freelance, as I was, I was a cameraman. I got booked as a cameraman, that's what I did. My only focus was...
(Including the template for creating social media video content)