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How to Avoid the Cycle of Failure

Success is about mindset first, strategy second, and then implementation third.

The final step is accountability.

Accountability to yourself, and accountability to those who depend on you.

I've been running training programmes for the last eight years around the filmmaking space. Firstly, in technique, around specific camera use, and then I evolved to coaching on lighting technique, filming technique drawing on 25 years of experience to help others overcome some other hurdles to creating great looking content.  Every year the business has evolved based on industry trends, technology shifts and market demand.

As with all business, the only real constant is change.

This is something I've come to realise is completely normal in business. If you embrace it, can actually be your friend. 


First of all, you have to become comfortable with this discomfort that, when running a business, nothing is ever constant. What worked last year may not work this year. In fact,...

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You Can Only Be Right or Wrong in Hindsight

You Can Only Be Right or Wrong in Hindsight - One of my favourite quotes from last week's Gary Halbert Memorial event in Las Vegas.

I invest in my own education...  It is a non-negotiable in my view if you are serious about growing your business.  

It's exactly why  I flew halfway across the world last week, spent over $9179.56 on attending an event to spend three days in a room with some of the sharpest direct response best copywriters to ever live...

I learned a long time ago that learning anything in business is not free and you generally get what you pay for.  I have never regretted investing in my own personal development and while the returns are not always immediate, they always end up being profitable.

Gary Halbert was highly regarded as the world's greatest ever direct response copywriter.

Last Tuesday marked what would've been Gary's 80th birthday, and Gary's sons, Bond and Kevin along with their mother Nancy Halbert have gathered in Las Vegas...

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Are Business CoachesĀ & Mastermind Groups Worth the Money?

We know running a business is tough , but is it made easier with support? or are business coaches & mastermind groups a waste of money?


It seems that wherever you turn there's an advert with some guru offering to transform your business and life by attending their webinar, or attending their free event. The challenge with these is often in the stories that are being sold to the audience.

Now I say this from a position of being a business coach, I specifically coach filmmakers in how to improve their business.

I've been a member of many masterminds over the last ten years, and there's always value to be had by going into a room with other business owners.


It was in the book, Think and Grow Rich by Napoleon Hill, that the notion of a mastermind group was first hatched, and absolutely the value of sitting around the table with other business owners and talking about the challenges you're facing can certainly have a lot of ideas generated on how you might solve some of...

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