Why Are Creatives, Such Reluctant Marketers?

Whether you run a regular business or are a creative business owner if you are reluctant to embrace marketing then your business is doomed...

Marketing (even for creatives) is simply about putting the right offer in front of the right audience at the right time.  Word of mouth is marketing but its not scaleable or predictable. 

In order to grow a business you want predictability in all areas...

  • If you have no leads, then its unlikely you will make sales...
  • Without sales you have no cash….
  • Without cash you cannot invest in marketing to grow leads and sales….

It's a vicious cycle at times...

And... if you are not clear on who you serve you cannot target your marketing effectively.

Being clear on your business purpose and then targeting your ideal clients with relevant information and offers is the simple strategy to growing your creative  enterprise.

Whether you choose to accept it or not - marketing is everything and everything is...

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Are Business CoachesĀ & Mastermind Groups Worth the Money?

We know running a business is tough , but is it made easier with support? or are business coaches & mastermind groups a waste of money?


It seems that wherever you turn there's an advert with some guru offering to transform your business and life by attending their webinar, or attending their free event. The challenge with these is often in the stories that are being sold to the audience.

Now I say this from a position of being a business coach, I specifically coach filmmakers in how to improve their business.

I've been a member of many masterminds over the last ten years, and there's always value to be had by going into a room with other business owners.


It was in the book, Think and Grow Rich by Napoleon Hill, that the notion of a mastermind group was first hatched, and absolutely the value of sitting around the table with other business owners and talking about the challenges you're facing can certainly have a lot of ideas generated on how you might solve some of...

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