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How to Avoid the Cycle of Failure

Success is about mindset first, strategy second, and then implementation third.

The final step is accountability.

Accountability to yourself, and accountability to those who depend on you.

I've been running training programmes for the last eight years around the filmmaking space. Firstly, in technique, around specific camera use, and then I evolved to coaching on lighting technique, filming technique drawing on 25 years of experience to help others overcome some other hurdles to creating great looking content.  Every year the business has evolved based on industry trends, technology shifts and market demand.

As with all business, the only real constant is change.

This is something I've come to realise is completely normal in business. If you embrace it, can actually be your friend. 


First of all, you have to become comfortable with this discomfort that, when running a business, nothing is ever constant. What worked last year may not work this year. In fact,...

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