Video Has Become a Commodity - How do you adapt?

podcast Dec 19, 2018
 

Business for Creatives Podcast #EP08 -Simon Banks

What is your purpose as creative?

For Simon Banks, it is to educate the client to use video in a way which will build their business, serve their purpose and spread their impact.

In today’s episode, Den sits down with Simon Banks, author of the book “How to Get Video Right”

Watch the rest of the interview over at: https://youtu.be/0_ag5t_VGK8

Listen & Subscribe on Soundcloud: https://soundcloud.com/den-lennie

Subscribe on iTunes : https://itunes.apple.com/au/podcast/business-for-creatives-podcast/id1435564760?mt=2

 

Today, they talk about how to get out of the freelancer mindset and going all in as a creative entrepreneur. Not only that, Simon dabbles into his personal fears and doubts that run through the minds of any creative trying to make it themselves.

Most of all, they dive deep on the importance of incorporating videos into your content strategy.

Simon does not hold back on any details on how you can switch from being a trapped freelancer to abundant creative entrepreneur...

 

What you will learn in this episode:

 

  • How Simon educates his clients on the importance of video to get them to take action
  • The Two important pieces you have to look out for when reviewing video production work
  • How you have to differ your videos based on the platform and where your audience consumes the content
  • Every creative person has a  pivotal moment that triggers the shift from being a freelancer to a business owner
  • Common mistakes most creatives do when building their business
  • The missing key that creatives miss when it comes to delivering more value
  • Reasons why creatives are fearful of marketing

Resources

How to Get Video Right: The Essential Guide to Video Strategy in the Rapidly Changing Digital Age by Simon Banks

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber

Start with why -- how great leaders inspire action | Simon Sinek

Connect with Simon

Tallboy Video Consultancy

LinkedIn

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