Business for Creatives Podcast #EP05 - Prue Sturgeon

podcast Nov 06, 2018

How to overcome your fears and limiting beliefs with Prue Sturgeon

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No matter what creative work you do, you're limited by your body. By touching on the root cause, your body will heal and allow you to work to your fullest potential. That’s where Kinesiology comes in with its rise to popularity amongst creatives, artists and entrepreneurs.


On today’s episode, we have Prue Sturgeon. She is an Integrative Complementary Medicine Practitioner & Kinesiologist. Listen to Prue and Den as they take a closer look at the incredible results of Kinesiology in their lives. She shares how this modality will help creatives find balance and understanding of their clients. Tune in for this episode as...

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Business for Creatives Podcast #EP04 - Peter Lightowler

podcast Oct 23, 2018

How a Former Truck Driver dove into an Underwater Imaging Business with Peter Lightowler

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The inevitable challenges life will bring you are going to make or break you. Yet for Peter Lightowler, it has had a different impact. After a heavily laden palette dropped on his back resulting in a fractured spine, he realised that life is short. It made him focus on what he wants in life; that is underwater filming.

In this episode, Den and Pete will dive head-first into helping you to overcome your fears, give you more clarity on what you want and provide you with actionable steps that’ll lead you to achieving your goal. Listen in now and enjoy!

What you will learn in this episode is…

  • The secret...
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Systems Set You Free

systems Oct 18, 2018

Would you like to see your business running like clockwork while you're off vacationing at the beach, the mountains, or overseas?

One thing which sets apart a successful business from an unsuccessful one is the use of systems and processes. If you want to get to the point where you can work on your business and not always have to work in it, you need to develop systems and process, i.e., a step-by-step checklist, for each business function and activity, and then implement them.

Everything from product development to marketing to invoicing to customer service needs a simple system. Once you've created this systems and processes and yes you know it's work and you'll be able to save a ton of time and effort.

Imagine you wanted to go on a relaxing vacation and you wanted to outsource much of what you do as soon as possible, but you wanted to be sure everything got done correctly-just the way you like it. First, you would need to list all of the systems you use in your business.



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Business for Creatives Podcast #EP03 - David Fernandez

podcast Oct 09, 2018

How to make branding work for Creatives with David Fernandez


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Are you struggling with how to position your brand and don’t know which direction to go? You might be asking, how important is branding for my creative business? In this episode, David Fernandez, of Evolv Design, shares his secrets on how branding is not solely for big brands and why you as a business should care about your brand. David also dives deep into the how you can use branding to build trust with your target market resulting in more clients.


Turn the volume up, listen and take notes on this episode!


What you will learn in this episode…


  • The most common misconception about branding
  • How...
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Why Creativity is not an excuse to be disorganised

systems Oct 05, 2018

Creativity is not an excuse to be disorganised 

I often hear people in the creative space talking about how messy and disorganized they are. 

I am guilty of this.... and to some degree, I used to wear it as a badge of creative honour.

I would stubbornly refuse to do certain tasks, especially anything around tracking and spreadsheets, citing "I'm a creative"

 But it's no excuse...

The more chaotic your life is, does not make you more creative, in fact, the opposite happens.  Chaos will likely mean that you might forget to invoice a client or worse forget to pay you tax...  neither are ideal.

What I've discovered is that the more disciplined you are, the less stress you experience and the more space you create for creative thinking.

I used to think that I had this excuse for being creative that's why everything was always a mess.

But an actual fact the more organised you are the more clear you are about where you're going and what...

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Avoiding the DIY Hole

mindset systems Sep 28, 2018

What is the DIY Hole? And why you should avoid it...

When you are starting out in business you have no choice but to do everything yourself.

And then what happens is you develop this really good set of skills around being really good at doing lots of things. You have to because you have no money and stuff needs doing.

But as you scale or as you start to think about growth, you simply can't continue to do everything yourself.

Now as a creative, or as a video producer that can mean you do your own shooting you do your own editing. You may be reluctant to hire an editor because you think “well that's margin I could keep for myself and I'm pretty good at it and I'm quick... “

There's a lot of tasks that you are currently doing that are not the highest and best use of your time.


And if you continue to do them, you'll get stuck in this DIY hole where you do everything yourself.


When you actually monitor how you spend your time It's incredible how much time you...

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What to say when someone asks for a discount

managing clients Sep 26, 2018


Have you ever had someone says to you:

“Can I have a discount”?

This is a common question.

Have you ever had a situation where a client says can I have a discount?

Well here's what you say to them.

My preferred solution is “why do you want a discount?”

And say nothing. Let them do the talking.

Some days people just ask for a discount.

What you can say is, “we don't tend to discount because our pricing is very fair and it's well considered from the outset”.

The only time in which we consider discounting is if there was a volume of work that would allow us to scale our opportunities and replicate some processes and that could reduce our costs internally.

If someone wants to make 5 films over a set period then we're happy to consider discounting the fifth film by a percentage.

But in general, I don't like to discount.

I just think it kind of sets the wrong tone from the outset.

And when you push back and say you know “why is it you want...

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Business for Creatives Podcast #EP02 - Matthew Jeppsen

Uncategorized Sep 26, 2018

The Long Term Mindset you Need to adopt to make it as a Filmmaker with Matt Jeppsen

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Many people endure taking more work than they can handle. How do you go about taking a full month vacation but still earn a decent amount of money?

Today, you will learn how to work within your capacity and escape working with resentment and burnout. Matt Jeppsen shares actionable steps that every filmmaker must know. He discusses the tricks on how to live a less stressful life, balance work and family, all while protecting yourself as a business owner for future projects.

What you will learn in this episode is…


  • How Matt overcame the shift from adaptors to DSLR that transformed the market for filmmakers
  • How to...
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How to handle Price Objections

dealing with clients Sep 26, 2018

How to handle price objections from clients


What you say to a client when they say “oh, you seem expensive”?

So you submit a quote to a prospect then you either

 1. either hear nothing


2. they say “hey it seems a bit expensive”.

What do you say in that circumstance?


Well, again it generally comes down to the relationship and the pre-frame.


But what you can say is: “well when you say expensive, compared to what”?


That's a great way to respond.


Open up the conversation.

You know a deal is never a black-and-white, yes or no decision.

There are usually layers and there are potential reasons why they have to stick to a certain budget.

But if you don't open up the communication have the conversation and it's very difficult to actively find a way to find that a middle ground.

So ask them what it is they're looking to achieve?

Why is they think is expensive because generally what that means that...

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What to say when a client says "We've got a cheaper quote..."

dealing with clients Sep 25, 2018

How to respond when someone says: "Hey we have a cheaper quote, can you match it...?"

Today I want to talk about what you say if a client says "hey we've got another quote can you match it?"

You've probably been in the situation where a client's come back to your prospective client and said look we've got another quote and it's a bit cheaper and can you match it?

The question is what do you say in those circumstances and it very much depends on your relationship with the client.

What I tend to find is and not enough film makers and creators have a strong enough relationship with a client upfront. So when it comes to discussions around price, everyone drops their trousers and goes "yeah I'll match the price".

You've got to consider what do you want from the project.

If you're someone that offers a very unique service then why should you discount your prices?

If you're competing with someone who's going to deliver a lesser service why should you compete with them?


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